The internet can be a great source of information but when it comes to legal matters, rarely is it accurate for your firm. In fact, the internet can cause confusion which creates anxiety for clients and a need to have questions answered, all of which can be time- consuming and costly. As clients need regular updates, they are more likely to call, write or email asking for the latest news. Whilst a high priority for them and now you, it is a costly event which is unlikely to be recoverable, especially in a fixed-fee regime.
Further, there is an unknown impact on the cost of your lawyer’s ‘down-time’ as they interrupt their work and respond. It would seem inevitable that our costs are going to rise uncontrollably as long as this desire for increased communication continues.
More than ever before, clients want to be educated about the legal process they are involved with. Driven by the ease at which information is readily available on the internet, clients are keen to learn what is expected of them; what is likely to happen in the future; what is the likely outcome and much more.
Mobile
The key to managing client expectations cost effectively is to educate them about the legal process they are involved in and automate informative updates utilising mobile technology . This is the key. Mobile technology can hold details of the legal process, explaining the journey they are about to embark on, explain legal terminology and answer FAQs.
By automating these updates, you’ll keep your clients informed 24/7 and prevent out-of-the-blue calls looking for general updates. Of course you’ll still communicate personally with your clients but so much much time can be saved by having an automated, mobile solution at your clients fingertips. Time is indeed money.
…But that’s not the only reason firms are rushing to implement mobile technology
[Free eBook]
I’m passionate about technology and driving forward the law industry with innovative solutions to the problems we face.
This desire to help and innovate is why I’ve written an eBook on the subject that neatly summarises the key factors at place when considering a law firm mobile app.
Once you’ve read it, it’ll be hard for you to consider any other solution for growth and profit in 2016.